Aligned design efforts across UX, product and marketing. Work involved evolving design systems, providing guidance to partners, and producing marketing materials for new and existing generative AI experiences.

Owned design strategy for the Meta’s career channels, recruiting events and employer brand marketing campaigns. Work included developing brand guidelines, creating global programming, managing vendors, expanding brand touch points and leading design work from concept to fabrication.

Responsible for developing and executing digital design solutions that effectively communicate the company's brand identity and product messaging. Work included rebranding our corporate identity, relaunching our website, collaborating with engineering to implement brand elements into our products and experimenting and testing email and social media marketing.

Specialized in leading design and development of new-to-market brands for several high-profile products in the innovation and premium beverage space. Work included identity development, packaging, vendor management and sales collateral.